CBS 'Organizers Make Final Preps On March To End Rape Culture'

PHILADELPHIA (CBS) – A week after the Obama administration launches a new effort to combat sexual assault on college campuses, Philadelphia organizers are gearing up for the annual March Against Rape Culture.

Participants say attention to the issue is long overdue and organizer Christie Eastburn agrees:

“We’ve been aware of this problem for a long time and it’s just now getting media attention.”

Originally called “The Slut Walk,” it began four years ago after police at a Toronto university told coeds to “stop dressing like sluts” to avoid rape.

“Those words really ignited fire in a lot of people,” says Eastburn.